How to Go Live on Facebook on computer or smartphone. Around December 2016 you could hear the cheers and roar of social media professional around the world. That was the day that Facebook opened up it live streaming features, Facebook live to it users.
Video content, without a doubt, has become very popular than ever before, the video feature has been introduced into social media marketing, and this has got marketing professionals jumping out of their seats. Marketing professionals have worked very hard to in-cooperate Instagram Live and Facebook Live into their broader strategies.
As tons of marketers have already started building their Facebook business pages and implementing Facebook marketing strategies, without a doubt Facebook Live seems like a natural way to give live streaming video a go.
In this how-to-article, we will be showing you how to go live on Facebook from start to finish so that you can begin going live with confidence. Let’s get started!
Step by Step Guide on How to go live on Facebook
1. Go to your Facebook News Feed and Press the Live option
Login to your Facebook account, you might want to change your username if you opened your account 10 years ago, and yeah, it is quite easy to do. You can actually go live from your own Facebook profile or the business page of your Facebook.
Open the status bar on your Facebook (as if you want to write the normal Facebook status) and click on Live video option.
Facebook will prompt you to have access to your camera and microphone. If you don’t permit this, you will be unable to go live. This aspect is a no-brainer, though. If you’re going live, you want to be heard and seen, no worries as soon as you give Facebook approval the first time, you’ll stop seeing these prompts.
2. Write an exciting description
Facebook Live is all about video yeah? Not entirely. While creating a video is very important, it only matters if people are watching it. This implies that you need a description that is compelling that will attract viewers in and make them want to watch the video.
This description will show up on Facebook user’s timeline above the video, so your job is to make sure that the description grabs their attention. One thing you should keep in mind is that, your description should offer value that your video will provide; make sure to leave out enough details to spark curiosity and interest.
When writing the description for your video, you can as well add your location, use emotions, and also tag people. You should take advantage of these features if you are actually posting from a special location, or you want to feature a specific employee, or you’re doing it for fun!
3. Select a Privacy Setting
If you are using your Facebook business page to post, your Facebook Live video will automatically be made public. Frankly, this is one option you will want to choose though, this is because live streaming is all about connecting with your audience and being seen and heard. However, you can actually restrict your audience from seeing your video by location, using Facebook’s audience restrictions.
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To do this, tab on the ellipses button that is on the right corner. Click on Audience Restriction, then switch “Geo Controls” on, and use the location tab to choose the locations that you actually want to either include or exclude. Make sure you change the location rule tab, depending on which option you want to select.
If you are posting from a personal account, you can actually alter the privacy settings so that your video streaming can be seen only by the people that you want to see it.
Follow the aforementioned steps to change it.
4. Use Facebook Live filters, Lenses and doodles
Facebook offers it users, tons of filters, lenses, and the ability to write and as well draw, while you’re on live streaming. You can actually click through the options that are below the “Start Live Video Button”- you can’t certainly miss it.
While this feature is all fun and whimsical, just be sure that you are not using filters that will distract your audience from the main content of your video. If you have chosen to add a filter or doodle, be sure that it will compliment your video content.
5. Begin Your Facebook Live Video
Once you have chosen the right filter for your live streaming, be sure that your camera is actually facing the right way (use the camera button that is on the top left corner to switch from onward –video camera to your selfie camera, or vice versa, depending on your preferences). Be sure that your subject is also in place and tab on the blue “Start Live Video” button to begin rolling.
Once you do this, you will be Live! Your video will begin to appear in both your feed and your audience’s feed. In the top left corner, you will see how long you have been live for. Facebook live streams can be up and running for as long as 90 minutes.
While you may actually want to use an hour to interact with the audience that is engaging with your video, you should keep in mind that, the longer you stream, the greater the chance that someone will stumble upon your videos and watch them. With that being said, make sure that you are dishing out values, don’t go overboard, or you will likely start to see a drop off in the number of people viewing your videos.
Conclusion
With Facebook live, viewers will be able to discover new content. For marketing professionals, this implies that the content you are putting out may be reaching an entirely new set of audiences that you may not have been targeting in the past.
Ready to go live on Facebook?
By now, we hope you are equipped with all the necessary tools and information needed to go live on Facebook. You can access this feature from your mobile device.
Let us know what you think when you do.
